Freelance writers collaborating with digital media companies such as Dotdash Meredith and Forbes are facing significant challenges as these outlets implement drastic measures to shield themselves from Google’s tightening grip on online traffic.
Impact of Google’s Stricter Policies
Last year, Google initiated a crackdown on third-party content that it deemed as spammy, which aimed to exploit the search authority of reputable publishers. This move particularly affected freelance-written product reviews and coupon pages, leading to widespread concern among writers.
Changes at Dotdash Meredith and Forbes
In response to these changes, Dotdash Meredith and Forbes severed relations with several freelancers and reassigned their articles to internal staff members for rewriting. This shift was confirmed by multiple individuals at both companies and supported by documents reviewed by Business Insider.
Content Rewriting and the Strain on Freelancers
Freelancers associated with third-party providers, such as Credible and Forbes Marketplace, were particularly vulnerable and often categorized as high-risk by the publishers. This mass reallocation of writing duties has left some freelancers feeling marginalized, with one former Dotdash Meredith writer expressing shock at the disappearance of their work.
CNN’s Strategy Adjustment
Additionally, CNN ceased its collaboration with Forbes Marketplace for sourcing review articles for its CNN Underscored section. While it continues to utilize a core group of freelancers, the organization has made efforts to limit their visibility in Google searches by de-indexing their articles, thereby decreasing discoverability to potentially shield against Google’s scrutiny.
Dotdash Meredith’s Operational Overhaul
Dotdash Meredith, known for its popular service sites like Allrecipes and Investopedia, is facing particular scrutiny due to Google’s policies. The company has reported a decline in affiliate revenue, prompting it to minimize reliance on Google. This includes direct audience engagement through channels such as email and social media.
Freelancer Count and Future Considerations
Insiders estimate that at least 100 freelancers across Dotdash Meredith’s properties have been affected. To further manage this shift, the company is planning to limit bylines of certain in-house recipe developers and is contemplating the use of pseudonyms to avoid negative impacts from Google’s algorithm.
The Challenges Ahead for Publishers
The ongoing changes reflect the precarious situation for publishers amid falling social media traffic and increasing competition for top search rankings. Google’s algorithm, which is notoriously opaque, makes it difficult for publishers to understand the full implications of their strategic decisions. However, there are hints of a potential rebound in traffic, as major publishers like The Wall Street Journal and CNN reported an uptick in product-review section visits in recent months.
For those in the freelance writing industry, the evolving landscape necessitates adaptability and resilience in navigating the complexities introduced by major platforms like Google.
The Impact of Google’s Algorithm Changes on Freelance Writers and Digital Media Companies
Freelance writers are facing significant challenges as major digital media companies adapt to Google’s recent algorithm updates aimed at curbing spammy content. The changes have sent shockwaves through the industry, especially among freelancers who contribute to platforms owned by Giants like IAC and CNN.
The Shift in Content Strategy
In light of Google’s crackdown, many digital publishers are reevaluating their reliance on freelance content. Outlets have begun eliminating ties with certain freelancers, opting instead for their in-house teams to produce articles. This strategic pivot aims to enhance content authenticity and comply with Google’s stringent guidelines.
The Consequences for Freelancers
Freelancers who previously thrived on providing valuable content are now seeing their work sidelined. For instance, some writers reported their articles disappearing from various websites, leaving them uncertain about their future in the ever-changing digital media landscape.
Revisions and Internal Rewriting
Many media companies, like CNN and Dotdash Meredith, are experiencing internal friction as employees are required to rewrite pieces originally authored by freelancers. Such practices not only affect morale but also indicate a significant shift in how content is managed and curated.
The Drive for In-House Production
To sidestep potential penalties from Google, digital publishers are making a concerted effort to create content in-house. This not only reduces their dependency on outside freelancers but also increases control over the content’s quality and relevance to search engine criteria.
Challenges Faced by Digital Publishers
The recent algorithm changes represent a broader struggle for digital publishers, who have seen dwindling social media traffic and an increased need to perform well in search engine rankings. With Google’s algorithm being notoriously opaque, many companies find it difficult to ascertain what leads to drops in visibility and traffic.
Looking Ahead: A Potential Shift in Traffic
Despite these challenges, some publishers, including notable names like The Wall Street Journal, have noticed a rebound in traffic within specific content segments. This trend suggests a possible recovery, indicating that adaptability and strategic content management may hold the key to future success in the digital media arena.
Conclusion
The evolving landscape of SEO and content creation is pushing freelance writers and digital media companies to rethink their strategies. As the industry adapts to Google’s algorithm updates, the focus is shifting toward producing high-quality, in-house content that meets the high standards of search engine performance, ultimately affecting the livelihood of many freelance writers.
