Bansko, located at the base of the Pirin Mountains, has recently transformed into a prominent hub for remote work. This charming town of 10,000 residents is now bustling with digital nomads from around the world.
Upon arriving in Bansko, one might feel as though they’ve stepped back in time. Traditional scenes unfold with storks nesting on telegraph poles and local grandmothers chatting under the shade of apple trees. The majestic peaks of the Pirin Mountains loom overhead, creating a picturesque backdrop for this once-quiet resort town.
The Rise of Digital Nomads in Bansko
This summer, more than 700 entrepreneurs and freelancers filled the local cafes, with languages ranging from Hebrew to Japanese resonating throughout the air. During the Bansko Nomad Fest, a dedicated space in the town hosted talks about topics like AI and networking, while festivalgoers enjoyed vibrant nightlife, showcasing Bansko’s thriving demo of digital nomads.
Now in its fourth year, the Bansko Nomad Fest has evolved into the largest annual celebration of digital nomad culture, featuring live-streamed talks, group activities, and communal dinners, all organized by dedicated volunteers. The festival is a testament to Bansko’s growing reputation as a welcoming remote work destination.
Why Bansko Stands Out
Considering that many digital nomads prefer coastal cities or exotic islands, the increasing interest in Bansko is intriguing. Since 2018, Bansko has witnessed a 231% growth in its remote working population, outperforming cities like Warsaw and Madrid.
The journey into this digital transformation began with Matthias Zeitler, a German entrepreneur who discovered Bansko in 2016. Attracted by its beautiful landscapes and practical advantages—like fast Wi-Fi, affordable living, and a low 10% tax rate—he opened the town’s first coworking space, fueling a trend that continues to gain momentum.
Thriving Community and Lifestyle
Today, Bansko accommodates over 300 remote workers monthly, with numbers peaking during winter sports season. The combination of outdoor activities available in the nearby Pirin National Park—hiking, skiing, cycling—alongside a friendly community atmosphere, solidifies Bansko as a unique destination for work and life.
The community is incredibly welcoming, as noted by local residents. Events ranging from salsa classes to trivia nights are open to all, creating a vibrant social scene that many newcomers quickly embrace. The presence of mixed families and international residents has enriched the local culture, fostering an inclusive environment.
Real Estate and Long-term Trends
With rising living costs in Western countries, many nomads are now considering Bansko as a long-term residence. Property prices remain competitive, with one-bedroom apartments ranging from €40,000 to €70,000. As digital nomads settle, they contribute to a burgeoning real estate market, making Bansko an attractive place for both living and investment.
Matthias Zeitler’s ambitious project of transforming an abandoned hotel into a co-living space for digital nomads further exemplifies Bansko’s evolution. This new communal living project is designed to foster community among remote workers, showcasing the town’s commitment to becoming a premier destination for digital professionals.
The Future of Bansko as a Digital Nomad Hub
As Bansko continues to evolve, the trend towards “digital nomad families” is gaining traction, making it a multifaceted community for people seeking work-life balance amid breathtaking natural surroundings. The allure of Bansko after experiencing its lifestyle might just spell long-term success for this burgeoning digital hub.
In conclusion, Bansko not only provides an ideal setting for remote work but also fosters a sense of community that keeps bringing people back. Whether it’s the accessible outdoor activities, the affordability, or the welcoming locals, there is an undeniable magic in Bansko that appeals to digital nomads from all walks of life.
Bansko: A Rising Destination for Digital Nomads
By Alastair Gill, Features Correspondent

Why Bansko?
Nestled in the scenic Pirin Mountains, Bansko has recently become a favored destination for remote workers seeking an exceptional balance of nature and productivity.
A Blend of Tradition and Modernity
Upon arrival, visitors are greeted by charming sights like storks nesting on telegraph poles and locals socializing under apple trees. This quaint setting contrasts with the vibrant energy of over 700 entrepreneurs and freelancers filling the town’s cafes, blending traditional life with a modern working culture.
The Growing Nomad Community
The annual Bansko Nomad Fest has transformed from a small meetup into a significant event that celebrates digital nomadism, featuring lively talks and networking opportunities. It’s a testament to how the digital nomad community in Bansko is both thriving and evolving.
Why Choose Bansko for Remote Work?
Bansko stands out due to its exceptional internet connectivity, affordable cost of living, and welcoming atmosphere. The local community actively embraces the growing number of foreigners, fostering an inclusive environment that enriches everyone’s experience.
Outdoor Activities and Lifestyle
Beyond work, Bansko offers ample recreational activities. With skiing in the winter and hiking in the summer, outdoor enthusiasts find a perfect backdrop for adventure, making it easy to blend work with leisure.
A Bright Future for Digital Nomads
As Bansko continues to flourish as a remote work hub, the housing market is also adapting. Affordable property options attract both local and foreign buyers, with many finding opportunities to purchase homes in this vibrant mountain town.