QUEBEC CITY, Aug. 18, 2025 /CNW/ – Freelance.ca, a leading platform for independent workers in Canada, has published a new study focusing on the priorities freelancers consider when selecting contracts.
Key Findings on Freelancer Priorities
The study indicates that work-life balance is a crucial factor for freelancers in their decision-making process. Remarkably, over 60% of freelancers cite this as a deciding criterion when choosing a contract. Additionally, flexibility in their work arrangements is equally significant, showing that the desire for autonomy greatly outweighs the pursuit of higher income among independent workers.
The Growing Freelance Community
With more than 2.7 million freelancers across Canada, this information is vital for understanding the evolving landscape of independent work. As freelance opportunities continue to flourish, knowing freelancers’ priorities helps platforms tailor their services to meet their needs effectively.
Tools for Finding Freelance Contracts
Freelancers often rely on various networks to find contracts. The study reveals that social media and personal networking are the preferred tools for acquiring work. This highlights the importance of building professional connections in the freelance community.
Rise of Specialized Platforms
Interestingly, the research also points out the increasing significance of specialized freelance platforms in helping freelancers secure new contracts. Traditional job sites are being used less frequently, indicating a shift in how independent workers seek and accept assignments.
Accessing More Insights
To delve deeper into the findings of this study, freelancers and interested parties can explore additional data on the freelance.ca website: freelance.ca resources.
About Freelance.ca
Founded in 2023, freelance.ca operates under the umbrella of freelance.group. Originally established in Germany in 2007, freelance.de quickly became the country’s leading digital platform for connecting freelancers with businesses. In Canada alone, freelance.ca boasts over 30,000 active freelancers, with more than 6,000 of them located in Quebec.
Interview Opportunities
Freelance.ca is available for any interview requests to discuss the findings of this study and more about the platform’s impact on the freelance community.
SOURCE freelance.ca
For additional multimedia content, view the original release here: Newswire Release.
Insights into the Priorities of Freelancers in Canada
Date: August 18, 2025 | Location: Quebec City
Introduction
Freelancing has gained immense popularity in Canada, with over 2.7 million individuals opting for independent work. A recent study sheds light on what drives these freelancers when it comes to selecting contracts.
Work-Life Balance: A Top Priority
One of the standout findings from the study is that work-life balance is a critical factor for freelancers. In fact, over 60% of those surveyed stated that this aspect significantly influences their decision to accept a contract. The allure of having a flexible schedule and the ability to set personal boundaries has become a fundamental reason for choosing freelance work.
The Role of Flexibility
Flexibility parallels work-life balance as a top consideration for freelancers. Unlike traditional employment, freelancers value the ability to dictate their working hours. This preference often overshadows the pursuit of higher income, indicating a desire to work on their own terms rather than merely maximizing financial gain.
Essential Tools for Finding Contracts
Freelancers face unique challenges in securing contracts, and the study reveals that social media and personal networking are the primary tools they rely on. Leveraging platforms like LinkedIn and industry-specific groups has proven effective for many in finding job opportunities.
The Shift Towards Specialized Platforms
Interestingly, dedicated freelancer platforms are increasingly becoming essential in contract procurement. The study highlights a trend where these specialized sites are being favored over traditional job boards, signifying a shift in how freelancers approach their search for work.
Accessing Further Insights
For those interested in learning more about the preferences and challenges faced by freelancers, additional data from the study can be found on the freelance.ca website. This resource offers valuable insights that could benefit both freelancers and businesses looking to engage with them effectively.
Conclusion
Freelancing continues to evolve as more individuals opt for this flexible work style. Understanding the priorities of freelancers, such as work-life balance and the tools they use to find contracts, can enhance the ecosystem for both freelancers and employers alike. As the freelance market grows, insights from studies like this are crucial for adapting to the changing landscape.

