Baidu’s 2025 World Conference: “Emergent Effects” in AI
Baidu recently convened its 2025 Baidu World Conference in Beijing on November 13, focusing on the theme “Emergent Effects.” This major event highlighted the company’s advancements in domestic AI chips, foundational models, and innovative applications, firmly positioning AI as a pivotal source of native productivity in various industries.
Keynote Insights from Baidu Founder Robin Li
During the opening keynote, Baidu founder Robin Li articulated a profound transformation in how AI is perceived by enterprises. He stated, “When AI becomes an internalized, native capability, intelligence is no longer a cost—it becomes productivity.” Li outlined three crucial directions for enterprises embracing AI: minimizing repetitive tasks, unlocking limitless productive capacity, and surpassing human cognitive limitations.
Innovations in AI Technology
Baidu introduced several significant updates aimed at enhancing AI functionality and capacity:
- New-generation Kunlun Chip M100/M300 and Tianci supernodes: These chips are engineered to provide lower-cost computing solutions tailored for extensive model training and inference.
- ERNIE 5.0: This fully upgraded multimodal large model showcases advanced understanding, generation, and agent capabilities, currently available for preview via the ERNIE app.
- Famou: Positioned as the world’s first commercially available self-evolving super agent, Famou serves as an adaptable, continuously iterating system for solving complex industry challenges.
Advancements in Application and Real-Time Interactivity
Baidu also presented its latest advancements in real-time interactive digital humans through Huiboxing, showcasing how AI is enhancing user experiences. Additionally, the company continues to evolve its AI-enhanced search capabilities, transitioning from traditional link-based results to richer media formats that provide more engaging outputs for users.
Global Reach of Autonomous Services
On a global scale, Baidu’s autonomous ride-hailing service, Apollo Go, has now extended its operations to 22 cities, successfully completing over 17 million rides to date. Moreover, the GenFlow intelligent agent has amassed over 20 million users, establishing itself as one of the largest general-purpose AI agents worldwide.
The Path to Internalizing AI
Li emphasized that true emergent effects can only be realized when enterprises internalize AI as a fundamental capability. This internalization is crucial for accelerating the development of new productive forces, urging businesses to adopt AI not merely as a tool but as an integral part of their operational framework.
Conclusion
Baidu’s 2025 World Conference unveiled groundbreaking advancements in AI technology and applications that promise to reshape industries. With a strong focus on productivity and innovative solutions, Baidu is paving the way for enterprises to harness AI’s full potential, ultimately leading to enhanced operational efficiency and transformative business models.
Source: Chinanews
Baidu Advances AI Technology at 2025 World Conference
Published on November 13, 2025
The Future of AI: Emergent Effects
Baidu recently held its 2025 World Conference in Beijing, focusing on the theme of “Emergent Effects.” The event highlighted the rapid advancements in artificial intelligence (AI), including breakthroughs in AI chips, foundational models, and innovative applications, illustrating AI’s role as a crucial driver of productivity across various industries.
Key Insights from Baidu’s Founder
During the conference, Baidu’s founder, Robin Li, emphasized that integrating AI into the core operations of businesses transforms intelligence from a cost to a source of productivity. He identified three pivotal areas where companies can leverage AI: automating repetitive tasks, generating unlimited productive capacity, and pushing beyond human cognitive limitations.
Major Announcements at the Conference
The company unveiled several significant updates, reinforcing its commitment to advancing AI technology:
- New Kunlun Chips: The debut of the Kunlun Chip M100/M300 and Tianci supernodes promises cost-effective computing for extensive model training and inference.
- ERNIE 5.0: A fully revamped multimodal language model, now available for preview through the ERNIE app, featuring enhanced understanding, generation, and agent capabilities.
- Famou Super Agent: Introducing “Famou,” the first self-evolving super agent globally, specifically designed for continuously adapting to complex industry challenges.
Applications of AI Innovations
Baidu showcased advancements in its Huiboxing real-time interactive digital humans and ongoing enhancements in AI-driven search technology. This evolution is transitioning search from traditional link-based results to a richer, media-rich experience.
Autonomous Services and User Growth
Baidu’s autonomous ride-hailing service, Apollo Go, is now operating in 22 cities, achieving an impressive milestone of over 17 million rides. Additionally, the GenFlow intelligent agent has reached more than 20 million users worldwide, establishing itself as one of the foremost general-purpose AI agents in the market.
Conclusion: Embracing AI for Future Growth
Robin Li reiterated the importance of internalizing AI as an essential capability within organizations. He believes that only then can businesses fully realize emergent effects and expedite the evolution of new productive forces in the digital age.

