LONDON – NoMad Hotels, widely recognized for its elegant design, exceptional dining options, and engaging cultural initiatives, has announced the promotion of Kristen Millar to the position of Chief Brand Officer. This transition marks a significant step as the group gears up for its next phase of international expansion.
As NoMad prepares to unveil its inaugural project in Asia with the NoMad Hilton Singapore later this year, alongside a significant new location in Detroit due to open in the iconic Michigan Central building in early 2027, Millar will oversee the brand’s global identity and design strategy. Her role is crucial in crafting unique, layered guest experiences across all brand interactions.
Millar’s responsibilities include directing the creative expression of the NoMad brand, ensuring a consistent and cohesive presence across all international locations. This encompasses everything from interior design to digital engagement and exclusive art programming.
As NoMad expands its luxury portfolio to cater to the increasing demand for high-end, experience-driven stays, Millar will play a pivotal role in introducing the brand to new markets and solidifying its identity within the evolving luxury lifestyle landscape.
With 16 years of experience in the hospitality sector, including leadership positions at renowned New York establishments such as Eleven Madison Park, Millar has been a key figure in shaping the brand since its inception in New York in 2012. Her strategic foresight and creative vision have been instrumental in elevating NoMad’s identity and maintaining its signature style of luxury hospitality.
Kristen Millar expressed her enthusiasm for her new role, stating, “NoMad represents meaningful storytelling and cultural exchange at the intersection of creativity and hospitality. We thrive on collaboration, bringing together top talents in design, art, and culinary arts to craft enriching guest experiences. I am eager to lead this brand into exciting new markets, and the upcoming year promises to be transformative for us.”
Andrew Zobler, founder and CEO of The Sydell Group, added, “With several major launches on the horizon, including our first in Asia and the much-anticipated NoMad Detroit, we are entering a crucial stage of growth. I’m excited to work with Kristen in her new capacity as Chief Brand Officer. Her understanding of our core values and innovative vision are essential as we expand into new regions.”
NoMad Hotels is part of Hilton’s expanding portfolio of distinguished brands, offering unique luxury and lifestyle experiences for guests seeking remarkable stays in some of the world’s most appealing neighborhoods. Soon, NoMad Singapore and NoMad Detroit will join the ranks of NoMad’s highly regarded London location, which opened in 2021.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with an extensive portfolio of 27 world-class brands comprising over 9,100 properties and 1.3 million rooms across 143 countries. With a mission to spread hospitality’s warmth, Hilton has accommodated more than 4 billion guests in its over 100-year history. Recognized as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton is dedicated to fostering the best culture for its 500,000 team members worldwide. The company has pioneered technology improvements aimed at enhancing the guest experience, including the Digital Key Share and automated room upgrades.
About NoMad Hotels
Centering on the vision of hotels as homes enriched with stories and the spirit of their guests, NoMad Hotels aim to create an artfully lived experience. Each NoMad location features signature restaurants and bars that combine grandeur and intimacy, celebrating seasonal and local influences. NoMad London, the brand’s inaugural luxury hotel available under Hilton, is stationed in the historic Bow Street Magistrates’ Court. As a part of Hilton’s elite portfolio, NoMad Hotels invite visitors to indulge in a realm of timeless elegance and distinct character. Guests can easily book their unforgettable stays through Hilton.com or the Hilton Honors app, gaining access to exclusive benefits by booking directly.
NoMad Hotels Announces New Chief Brand Officer Amid Global Expansion
In a strategic move to bolster its international presence, NoMad Hotels has officially named Kristen Millar as its Chief Brand Officer. This appointment comes as the luxury hotel group sets its sights on ambitious global growth.
With the opening of NoMad Hilton Singapore later this year and an exciting new project in Detroit anticipated in early 2027, Millar is poised to steer the hotel group’s brand and design initiatives. Her focus will be on creating unique and memorable experiences across all NoMad locations worldwide.
In her new role, Millar will oversee the creative direction and brand expression of NoMad Hotels, ensuring a cohesive and seamless experience from interior decor to digital engagement and art programming. This strategy is vital as NoMad continues to appeal to luxury travelers seeking meaningful and sophisticated hospitality experiences.
With over 16 years of experience in the hospitality sector, including pivotal roles at renowned restaurants like Eleven Madison Park, Millar joined NoMad as Global Brand Director, where she has significantly influenced the brand’s identity since its inception in New York in 2012.
Millar expresses her excitement about the new chapter, stating that NoMad encapsulates a rich tapestry of storytelling and cultural exchange. She emphasizes the brand’s commitment to innovative experiences and local collaboration, as it sets out to redefine luxury hospitality in new markets.
Andrew Zobler, the founder and CEO of The Sydell Group, expresses confidence in Millar’s ability to propel NoMad forward during this critical growth phase. He highlights her creative vision and deep understanding of core brand values as instrumental in building NoMad’s international reputation.
NoMad Hotels, part of Hilton’s expanding brand portfolio, aims to offer unique luxury hospitality experiences in the world’s most sought-after destinations. As it prepares to welcome guests to NoMad Singapore and NoMad Detroit, the brand is eager to enrich its collection of acclaimed locations, including the established NoMad London.
