Cathay Pacific Launches GET SET MOVE Carnival to Boost Student Wellbeing
Cathay Pacific, partnering with Rugby For Good, has officially launched the “Cathay GET SET MOVE Carnival” on 28 March. This engaging event aims to promote both physical and mental wellbeing among students in Hong Kong. The carnival featured an array of activities, including exciting rugby tournaments, specialized coaching sessions, and interactive games, marking a vibrant start to the GET SET MOVE programme.
The GET SET MOVE programme is designed to incorporate the Hong Kong government’s 4Rs charter—Rest, Relaxation, Resilience, and Relationships. By integrating rugby into physical education, the initiative aims to reach over 10,000 students this year, enhancing their overall educational experience and well-being. Schools across the region will benefit from this unique approach to promoting healthy lifestyles.
One of the standout features of the carnival was the launch of the “Cathay GET SET MOVE Mobile Hub,” an innovative, aircraft-inspired mobile classroom. This specially designed hub will travel to over 40 Po Leung Kuk primary and secondary schools, providing students with opportunities to engage with the 4Rs in a hands-on manner. The mobile hub represents Cathay’s commitment to extending educational outreach in a fun and interactive way.
Ivan Chan, Cathay’s General Manager of Corporate Affairs, expressed the company’s vision, stating, “In celebrating 80 years of Cathay, our ambition is to positively impact 80,000 lives. The ‘Cathay Get, Set, Move Programme’ plays a pivotal role in achieving this vision.” This initiative reflects the airline’s dedication to fostering community wellness and supporting educational development through sport.
Ben Harris, Chairman of Rugby For Good, emphasized the importance of the programme’s approach, noting, “This programme immerses students in a fun, hands-on journey. We want to show that looking after your mental fitness can be as enjoyable as playing a game.” With this philosophy, the initiative reinforces the idea that wellness can be a communal and enjoyable pursuit.
Adding to the excitement, Olympic medallist Siobhán Haughey, who serves as Cathay’s Brand Ambassador, encouraged students to embrace challenges and cultivate their passions. She stressed the significance of self-care and resilience, essential components in both sports and life. Her insights resonate deeply with the programme’s objectives of nurturing young minds and bodies.
In summary, the Cathay GET SET MOVE Carnival signifies a critical step towards enhancing student wellbeing in Hong Kong. By integrating sport into education and focusing on mental and physical health, Cathay and Rugby For Good are paving the way for a healthier, more resilient future for thousands of students. These initiatives underscore the importance of community support in fostering a culture of wellness among the youth.
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Cathay Pacific Launches GET SET MOVE Carnival to Boost Wellbeing in Students
Cathay Pacific has partnered with Rugby For Good to introduce the first-ever “Cathay GET SET MOVE Carnival,” an initiative designed to enhance physical and mental wellbeing among students. The event took place on March 28 and included lively rugby tournaments, interactive coaching sessions, and engaging games, celebrating the launch of the GET SET MOVE programme.
GET SET MOVE Programme Overview
This innovative programme aligns with the Hong Kong government’s 4Rs charter—Rest, Relaxation, Resilience, and Relationships—by incorporating rugby as a platform for development. The project aims to engage over 10,000 students this year, seamlessly integrating its concepts into secondary school physical education classes and various school events.
Introducing the Mobile Hub
One of the highlights of the carnival was the introduction of the “Cathay GET SET MOVE Mobile Hub,” designed like an aircraft to serve as a mobile classroom. This unique hub is set to travel to more than 40 Po Leung Kuk primary and secondary schools, providing countless students an opportunity to experience the 4Rs in an interactive and exciting environment.
Corporate Commitment to Community Impact
Ivan Chan, General Manager of Corporate Affairs at Cathay Pacific, expressed the company’s vision, stating, “In celebrating 80 years of Cathay, our ambition is to positively impact 80,000 lives. The Cathay GET SET MOVE Programme is integral to achieving this goal.” His remarks highlight the airline’s commitment to community wellbeing.
Promoting Mental Fitness Through Fun
Ben Harris, Chairman of Rugby For Good, emphasized the programme’s focus on making mental fitness enjoyable. He noted, “This initiative immerses students in a fun, hands-on journey. We aim to demonstrate that maintaining mental health can be as enjoyable as playing a game.” This perspective plays a crucial role in breaking down barriers for young people in discussing mental fitness.
Inspiration from Olympian Siobhán Haughey
Olympic medalist Siobhán Haughey, a brand ambassador for Cathay Pacific, also participated in the event, encouraging students to embrace challenges while maintaining their passion. She underscored the importance of self-care and resilience, reinforcing the programme’s mission to foster emotional and physical strength among youth.
Future Outlook and Community Engagement
The Cathay GET SET MOVE Carnival is just the beginning of an exciting initiative aimed at enhancing the lives of students across Hong Kong. By promoting the principles of the 4Rs through rugby, Cathay Pacific and Rugby For Good are establishing a transformative community program that prioritizes the welfare of future generations.
This article has been crafted to provide essential information on the Cathay GET SET MOVE Carnival, highlighting its objectives and the positive impact on students. For more updates and insights, stay tuned as we continue to cover initiatives that enhance health and wellbeing in our communities.

